Synthetic data
All sessions

s-3087

Simulated shopper

Oct 22, 2026, 3:51 PM UTC · mobile · email · Merino 200 Base Layer Crew · 11 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 28%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Merino 200Viewed a product pageFit 22%
  2. 250sExpanded shipping · Merino 200Expanded shipping infoDelivery 52%
  3. 31m 21sAdded to cart · Merino 200Added to cartDelivery 52%
  4. 42m 01sOpened reviews · Merino 200Opened reviewsDelivery 46%
  5. 52m 08sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 97%
  6. 62m 22sViewed cartViewed cart (saw shipping cost)Delivery 99%
  7. 72m 38sSize guide · Merino 200Opened the size guideDelivery 96%
  8. 82m 57sViewed cartViewed cart (saw shipping cost)Delivery 99%
  9. 93m 31sDelivery check · ZIP 88759Checked delivery date by ZIPDelivery >99%
  10. 103m 39sViewed cartViewed cart (saw shipping cost)Delivery >99%
  11. 3m 56sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost) ×32.5×
  • Expanded shipping info13.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.