Synthetic data
All sessions

s-3088

Simulated shopper

Oct 20, 2026, 4:43 PM UTC · mobile · search ads · Merino 200 Base Layer Crew · 14 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 40%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Merino 200Viewed a product pageFit 22%
  2. 254sDelivery check · ZIP 95811Checked delivery date by ZIPDelivery 63%
  3. 31m 32sExpanded returns · Merino 200Expanded returns policyDelivery 75%
  4. 42m 03sSearch “headlamp”Searched the catalogDelivery 71%
  5. 52m 30sAdded to cart · Merino 200Added to cartDelivery 71%
  6. 63m 09sCheckout startedStarted checkoutDelivery 71%
  7. 73m 25sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 93%
  8. 84m 02sDelivery check · ZIP 89189Checked delivery date by ZIPDelivery >99%
  9. 94m 20sDelivery check · ZIP 95171Checked delivery date by ZIPDelivery >99%
  10. 104m 24sDelivery check · ZIP 99588Checked delivery date by ZIPDelivery >99%
  11. 114m 53sDelivery check · ZIP 31595Checked delivery date by ZIPDelivery >99%
  12. 125m 06sOpened reviews · Merino 200Opened reviewsDelivery >99%
  13. 135m 36sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  14. 5m 47sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×521.1×
  • Filtered reviews by shipping42.3×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.