Synthetic data
All sessions

s-3092

Simulated shopper

Oct 26, 2026, 10:12 PM UTC · desktop · email · Driftwood 2P Tent · 13 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 230sDelivery check · ZIP 45229Checked delivery date by ZIPDelivery 88%
  3. 352sAdded to cart · Driftwood 2PAdded to cartDelivery 88%
  4. 41m 12sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 96%
  5. 51m 46sDelivery check · ZIP 58095Checked delivery date by ZIPDelivery >99%
  6. 62m 09sImage 1 · Driftwood 2PViewed a product imageDelivery >99%
  7. 72m 34sDelivery check · ZIP 34569Checked delivery date by ZIPDelivery >99%
  8. 82m 40sOpened reviews · Driftwood 2POpened reviewsDelivery >99%
  9. 92m 56sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  10. 103m 12sDelivery check · ZIP 40357Checked delivery date by ZIPDelivery >99%
  11. 113m 26sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery >99%
  12. 123m 59sDelivery check · ZIP 53747Checked delivery date by ZIPDelivery >99%
  13. 4m 18sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×521.1×
  • Filtered reviews by shipping42.3×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.