Synthetic data
All sessions

s-3093

Simulated shopper

Nov 2, 2026, 8:37 AM UTC · mobile · organic · Merino 200 Base Layer Crew · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Merino 200Viewed a product pageFit 22%
  2. 21m 00sSearch “sale”Searched for deals / priceValue 85%
  3. 31m 06sAdded to cart · Merino 200Added to cartValue 85%
  4. 41m 21sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 96%
  5. 51m 38sRemoved from cart · Merino 200Removed from cartValue >99%
  6. 61m 50sBrowsed catalogBrowsed the catalogValue >99%
  7. 71m 59sSorted: price ascSorted by lowest priceValue >99%
  8. 82m 38sBrowsed catalogBrowsed the catalogValue >99%
  9. 93m 15sSorted: price ascSorted by lowest priceValue >99%
  10. 103m 19sSearch “sale”Searched for deals / priceValue >99%
  11. 113m 49sOpened reviews · Merino 200Opened reviewsValue >99%
  12. 123m 56sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 4m 17sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×230.7×
  • Sorted by lowest price ×28.4×
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.