All sessions
s-3094
Simulated shopperOct 31, 2026, 5:53 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 14 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 138sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 259sViewed Cairn LowViewed a product pageNo clear doubt 35%
- 31m 37sAdded to cart · Cairn LowAdded to cartNo clear doubt 35%
- 41m 46sViewed cartViewed cart (saw shipping cost)Value 59%
- 52m 13sRemoved from cart · Cairn LowRemoved from cart→ the store shows Value Breakdown hereValue 98%
- 62m 47sExpanded shipping · Cairn LowExpanded shipping infoValue 80%
- 73m 00sCompare + Cairn LowAdded a product to compareValue 96%
- 83m 15sCompare + Talus TrailAdded a product to compareValue 95%
- 93m 47sOpened comparisonOpened the comparisonChoice 69%
- 104m 04sSearch “boots”Searched the catalogChoice 73%
- 114m 33sViewed Cairn MidViewed a product page · Switched to a similar productChoice 93%
- 124m 54sBrowsed catalogBrowsed the catalogChoice 87%
- 135m 03sImage 1 · Cairn MidViewed a product imageChoice 93%
- 5m 28sLeft the store
Final guess
Choice93%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
7%
Delivery
<1%
Choice
93%
No clear doubt
<1%
Why choicehow much likelier
- Added a product to compare ×211.5×
- Opened the comparison57.4×
- Switched to a similar product8.6×
- Viewed a product page ×21.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.