Synthetic data
All sessions

s-3096

Simulated shopper

Nov 2, 2026, 9:48 PM UTC · mobile · organic · Emberline 20°F Down Bag · 17 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 238sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 37%
  3. 346sExpanded materials · Emberline 20°FExpanded materialsSuitability 35%
  4. 449sSearch “discount code”Searched for deals / priceNo clear doubt 33%
  5. 51m 20sCompare + Emberline 20°FAdded a product to compareValue 42%
  6. 61m 52sAdded to cart · Emberline 20°FAdded to cartValue 42%
  7. 72m 25sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 81%
  8. 82m 47sPromo field focusedClicked into the promo-code fieldValue >99%
  9. 93m 11sViewed cartViewed cart (saw shipping cost)Value >99%
  10. 103m 42sPromo field focusedClicked into the promo-code fieldValue >99%
  11. 114m 08sOpened reviews · Emberline 20°FOpened reviewsValue >99%
  12. 124m 24sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 134m 50sBrowsed catalogBrowsed the catalogValue >99%
  14. 145m 00sSorted: price ascSorted by lowest priceValue >99%
  15. 155m 22sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 165m 46sCheckout startedStarted checkoutValue >99%
  17. 6m 06sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Viewed cart (saw shipping cost) ×34.1×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.