Synthetic data
All sessions

s-3097

Simulated shopper

Oct 23, 2026, 12:57 AM UTC · desktop · search ads · Kettle Ti Stove Kit · 10 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 226sBrowsed catalogBrowsed the catalogNo clear doubt 47%
  3. 357sOpened reviews · Kettle TiOpened reviewsSuitability 30%
  4. 41m 22sReviews filtered: durabilityFiltered reviews by durabilityDurability 93%
  5. 51m 41sOpened reviews · Kettle TiOpened reviewsDurability 95%
  6. 62m 08sBrowsed catalogBrowsed the catalogDurability 94%
  7. 72m 30sSearch “long lasting base layer”Searched for sizing / fit→ the store shows Durability Proof hereDurability 99%
  8. 82m 54sOpened reviews · Kettle TiOpened reviewsDurability 99%
  9. 93m 04sAdded to cart · Kettle TiAdded to cartDurability 99%
  10. 3m 25sLeft the store

Final guess

Durability99%
Fit
<1%
Suitability
<1%
Durability
99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Opened reviews ×31.8×
  • Searched for sizing / fit2.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.