Synthetic data
All sessions

s-3098

Simulated shopper

Oct 24, 2026, 12:58 AM UTC · desktop · paid social · Ridgeback 38L Pack · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 222sBrowsed catalogBrowsed the catalogNo clear doubt 39%
  3. 356sExpanded specs · Ridgeback 38LExpanded technical specsNo clear doubt 40%
  4. 41m 10sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 56%
  5. 51m 37sExpanded materials · Ridgeback 38LExpanded materialsNo clear doubt 53%
  6. 61m 48sOpened reviews · Ridgeback 38LOpened reviews→ the store shows Built-For Answer hereSuitability 72%
  7. 71m 51sImage 2 · Ridgeback 38LViewed a product imageSuitability 64%
  8. 82m 27sImage 3 · Ridgeback 38LViewed a product imageSuitability 54%
  9. 93m 05sBrowsed catalogBrowsed the catalogNo clear doubt 66%
  10. 3m 19sLeft the store

Final guess

No clear doubt66%
Fit
1%
Suitability
33%
Durability
1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
66%
Why no clear doubthow much likelier
  • Viewed a product image ×32.3×
  • Browsed the catalog ×22.3×
  • Viewed a product page1.7×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
exit survey · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.