Synthetic data
All sessions

s-3099

Simulated shopper

Nov 1, 2026, 6:40 AM UTC · mobile · email · Cairn Mid Waterproof Boot · 18 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 02sExpanded shipping · Cairn MidExpanded shipping infoDelivery 57%
  3. 31m 32sBrowsed catalogBrowsed the catalogDelivery 49%
  4. 41m 35sSorted: price ascSorted by lowest priceNo clear doubt 45%
  5. 52m 15sOpened reviews · Cairn MidOpened reviewsDelivery 36%
  6. 62m 50sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 85%
  7. 73m 29sOpened reviews · Cairn MidOpened reviewsValue 88%
  8. 83m 34sReviews filtered: valueFiltered reviews by valueValue 99%
  9. 94m 00sCompare + Cairn MidAdded a product to compareValue >99%
  10. 104m 16sCompare + Cairn LowAdded a product to compareValue >99%
  11. 114m 19sAdded to cart · Cairn MidAdded to cartValue >99%
  12. 124m 54sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 135m 29sSearch “deals”Searched for deals / priceValue >99%
  14. 145m 50sOpened reviews · Cairn MidOpened reviewsValue >99%
  15. 156m 30sReviews filtered: valueFiltered reviews by valueValue >99%
  16. 166m 52sOpened reviews · Cairn MidOpened reviewsValue >99%
  17. 176m 59sReviews filtered: valueFiltered reviews by valueValue >99%
  18. 7m 19sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×418.9×
  • Searched for deals / price30.7×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.