Synthetic data
All sessions

s-3100

Simulated shopper

Oct 23, 2026, 7:59 PM UTC · mobile · organic · Ridgeback 38L Pack · 8 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 226sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
  3. 332sExpanded shipping · Ridgeback 38LExpanded shipping infoNo clear doubt 45%
  4. 454sExpanded returns · Ridgeback 38LExpanded returns policyDelivery 57%
  5. 51m 27sAdded to cart · Ridgeback 38LAdded to cartDelivery 57%
  6. 62m 00sExpanded shipping · Ridgeback 38LExpanded shipping info→ the store shows Delivery Promise hereDelivery 90%
  7. 72m 08sViewed Merino 200Viewed a product pageDelivery 85%
  8. 2m 29sLeft the store

Final guess

Delivery85%
Fit
1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
85%
Choice
<1%
No clear doubt
14%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×
  • Expanded returns policy2.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.