Synthetic data
All sessions

s-3102

Simulated shopper

Oct 24, 2026, 11:00 AM UTC · mobile · organic · Squall Pro 3L Shell · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 231sViewed Squall ProViewed a product pageValue 34%
  3. 31m 11sExpanded warranty · Squall ProExpanded warrantyNo clear doubt 46%
  4. 41m 28sBrowsed catalogBrowsed the catalogNo clear doubt 66%
  5. 51m 49sBrowsed catalogBrowsed the catalogNo clear doubt 80%
  6. 62m 18sSorted: price ascSorted by lowest priceNo clear doubt 68%
  7. 72m 55sCompare + Squall ProAdded a product to compare→ the store shows Value Breakdown hereValue 84%
  8. 83m 31sCompare + Squall 2.5LAdded a product to compareValue 87%
  9. 93m 36sOpened reviews · Squall ProOpened reviewsValue 94%
  10. 103m 54sSize XL · Squall ProSelected a sizeValue 94%
  11. 114m 30sImage 1 · Squall ProViewed a product imageValue 86%
  12. 124m 51sOpened reviews · Squall ProOpened reviewsValue 91%
  13. 135m 12sDelivery check · ZIP 62506Checked delivery date by ZIPValue 86%
  14. 5m 22sLeft the store

Final guess

Value86%
Fit
1%
Suitability
3%
Durability
1%
Value
86%
Delivery
1%
Choice
4%
No clear doubt
4%
Why valuehow much likelier
  • Sorted by lowest price8.4×
  • Browsed the catalog ×31.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.