Synthetic data
All sessions

s-3103

Simulated shopper

Nov 2, 2026, 12:46 PM UTC · mobile · search ads · Emberline 20°F Down Bag · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 248sViewed Emberline 20°FViewed a product pageNo clear doubt 43%
  3. 359sBrowsed catalogBrowsed the catalogNo clear doubt 63%
  4. 41m 36sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 81%
  5. 51m 45sSearch “tent”Searched the catalogNo clear doubt 92%
  6. 1m 51sLeft the store

Final guess

No clear doubt92%
Fit
1%
Suitability
3%
Durability
1%
Value
1%
Delivery
2%
Choice
<1%
No clear doubt
92%
Why no clear doubthow much likelier
  • Searched the catalog ×22.9×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.