Synthetic data
All sessions

s-3104

Simulated shopper

Oct 22, 2026, 3:51 AM UTC · mobile · organic · Talus Trail Runner · 11 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 21m 04sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 08sExpanded returns · Talus TrailExpanded returns policyNo clear doubt 40%
  4. 41m 15sSize guide · Talus TrailOpened the size guideFit 56%
  5. 51m 28sSize guide · Talus TrailRe-opened the size guide→ the store shows Fit Confidence hereFit 99%
  6. 61m 59sSize guide · Talus TrailRe-opened the size guideFit >99%
  7. 72m 29sSize 10.5 · Talus TrailSelected a sizeFit >99%
  8. 82m 42sAdded to cart · Talus TrailAdded to cartFit >99%
  9. 92m 59sViewed cartViewed cart (saw shipping cost)Fit >99%
  10. 103m 18sCheckout startedStarted checkoutFit >99%
  11. 3m 45sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×290.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.