Synthetic data
All sessions

s-3105

Simulated shopper

Oct 22, 2026, 3:39 PM UTC · desktop · search ads · Talus Trail Runner · 11 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Talus TrailViewed a product pageChoice 23%
  2. 245sDelivery check · ZIP 13249Checked delivery date by ZIPDelivery 65%
  3. 31m 25sExpanded materials · Talus TrailExpanded materialsDelivery 32%
  4. 41m 57sOpened reviews · Talus TrailOpened reviewsDurability 49%
  5. 52m 09sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 88%
  6. 62m 33sSearch “fuel canister compatible”Searched for a use-case or specDelivery 46%
  7. 72m 56sExpanded shipping · Talus TrailExpanded shipping infoDelivery 93%
  8. 83m 15sAdded to cart · Talus TrailAdded to cartDelivery 93%
  9. 93m 44sViewed cartViewed cart (saw shipping cost)Delivery 98%
  10. 104m 07sCheckout startedStarted checkoutDelivery 98%
  11. 4m 11sPurchased

Final guess

Delivery98%
Fit
<1%
Suitability
1%
Durability
1%
Value
<1%
Delivery
98%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.