Synthetic data
All sessions

s-3106

Simulated shopper

Oct 31, 2026, 1:00 PM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 19 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 58%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Cairn MidViewed a product pageFit 27%
  2. 251sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 31m 24sReviews filtered: suitabilityFiltered reviews by performanceSuitability 89%
  4. 41m 42sOpened reviews · Cairn MidOpened reviewsSuitability 91%
  5. 52m 21sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  6. 62m 48sImage 1 · Cairn MidViewed a product imageSuitability >99%
  7. 73m 25sExpanded specs · Cairn MidExpanded technical specsSuitability >99%
  8. 83m 45sOpened reviews · Cairn MidOpened reviewsSuitability >99%
  9. 94m 10sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 104m 36sExpanded shipping · Cairn MidExpanded shipping infoSuitability >99%
  11. 114m 45sImage 2 · Cairn MidViewed a product imageSuitability >99%
  12. 125m 18sOpened reviews · Cairn MidOpened reviewsSuitability >99%
  13. 135m 22sExpanded specs · Cairn MidExpanded technical specsSuitability >99%
  14. 145m 52sExpanded specs · Cairn MidExpanded technical specsSuitability >99%
  15. 156m 02sImage 3 · Cairn MidViewed a product imageSuitability >99%
  16. 166m 25sAdded to cart · Cairn MidAdded to cartSuitability >99%
  17. 176m 40sViewed cartViewed cart (saw shipping cost)Suitability >99%
  18. 186m 45sCheckout startedStarted checkoutSuitability >99%
  19. 7m 11sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Expanded technical specs ×36.9×
  • Opened reviews ×41.7×
  • Viewed a product image ×31.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.