Synthetic data
All sessions

s-3107

Simulated shopper

Oct 31, 2026, 8:22 AM UTC · mobile · paid social · Ridgeback 48L Pack · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 240sSize guide · Ridgeback 38LOpened the size guideFit 64%
  3. 31m 03sBrowsed catalogBrowsed the catalogFit 49%
  4. 41m 26sSorted: price ascSorted by lowest priceNo clear doubt 47%
  5. 51m 48sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 69%
  6. 62m 15sViewed Ridgeback 48LViewed a product page · Switched to a similar productNo clear doubt 69%
  7. 72m 25sSize guide · Ridgeback 48LRe-opened the size guide→ the store shows Fit Confidence hereFit 92%
  8. 82m 55sExpanded returns · Ridgeback 48LExpanded returns policyFit 97%
  9. 93m 08sOpened reviews · Ridgeback 48LOpened reviewsFit 99%
  10. 103m 20sReviews filtered: valueFiltered reviews by valueFit 92%
  11. 113m 43sSearch “boot sizing”Searched for sizing / fitFit >99%
  12. 123m 48sSize M/L · 18–21 in torso · Ridgeback 48LSelected a sizeFit >99%
  13. 134m 23sSize S/M · 15–18 in torso · Ridgeback 48LChanged size selectionFit >99%
  14. 4m 46sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.