All sessions
s-3110
Simulated shopperOct 23, 2026, 6:30 AM UTC · desktop · search ads · Emberline 20°F Down Bag · 6 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 114sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 226sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
- 329sSize guide · Emberline 20°FOpened the size guideNo clear doubt 39%
- 41m 01sSearch “does it run small”Searched for sizing / fit→ the store shows Fit Confidence hereFit 88%
- 51m 39sImage 1 · Emberline 20°FViewed a product imageFit 85%
- 1m 49sLeft the store
Final guess
Fit85%
Fit
85%
Suitability
<1%
Durability
2%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
11%
Why fithow much likelier
- Searched for sizing / fit9.3×
- Opened the size guide8.4×
- Viewed a product image1.1×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryFit
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.