Synthetic data
All sessions

s-3111

Simulated shopper

Oct 26, 2026, 1:57 PM UTC · desktop · paid social · Talus Trail Runner · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Talus TrailViewed a product pageChoice 23%
  2. 249sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  3. 353sSize guide · Talus TrailOpened the size guideFit 58%
  4. 41m 07sImage 1 · Talus TrailViewed a product imageFit 59%
  5. 51m 40sExpanded materials · Talus TrailExpanded materialsDurability 35%
  6. 62m 19sSize 10 · Talus TrailSelected a size→ the store shows Fit Confidence hereFit 86%
  7. 72m 37sOpened reviews · Talus TrailOpened reviewsFit 88%
  8. 82m 42sReviews filtered: fitFiltered reviews by fitFit 99%
  9. 92m 52sExpanded returns · Talus TrailExpanded returns policyFit >99%
  10. 103m 01sExpanded warranty · Talus TrailExpanded warrantyFit 93%
  11. 3m 24sLeft the store

Final guess

Fit93%
Fit
93%
Suitability
<1%
Durability
7%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews ×21.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.