Synthetic data
All sessions

s-3113

Simulated shopper

Oct 21, 2026, 4:18 PM UTC · mobile · search ads · Squall 2.5L Rain Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 250sAdded to cart · Squall 2.5LAdded to cartChoice 27%
  3. 31m 05sViewed cartViewed cart (saw shipping cost)Value 59%
  4. 41m 38sRemoved from cart · Squall 2.5LRemoved from cart→ the store shows Value Breakdown hereValue 98%
  5. 51m 59sCompare + Squall 2.5LAdded a product to compareValue 98%
  6. 62m 13sCompare + Squall ProAdded a product to compareValue 94%
  7. 72m 22sViewed Squall ProViewed a product page · Switched to a similar productValue 75%
  8. 82m 44sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 91%
  9. 93m 14sSearch “discount code”Searched for deals / priceValue 78%
  10. 3m 29sLeft the store

Final guess

Value78%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
78%
Delivery
<1%
Choice
22%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product ×21.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.