Synthetic data
All sessions

s-3114

Simulated shopper

Nov 1, 2026, 7:25 PM UTC · desktop · organic · Kettle Ti Stove Kit · 11 actions

purchasedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 61%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 242sAdded to cart · Kettle TiAdded to cartNo clear doubt 29%
  3. 31m 14sViewed cartViewed cart (saw shipping cost)Value 40%
  4. 41m 28sExpanded returns · Kettle TiExpanded returns policyDelivery 70%
  5. 52m 06sImage 1 · Kettle TiViewed a product imageDelivery 59%
  6. 62m 46sExpanded shipping · Kettle TiExpanded shipping info→ the store shows Delivery Promise hereDelivery 93%
  7. 73m 03sDelivery check · ZIP 34053Checked delivery date by ZIPDelivery 99%
  8. 83m 19sCheckout startedStarted checkoutDelivery 99%
  9. 93m 34sViewed cartViewed cart (saw shipping cost)Delivery >99%
  10. 104m 00sCheckout startedStarted checkoutDelivery >99%
  11. 4m 28sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost) ×22.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.