Synthetic data
All sessions

s-3115

Simulated shopper

Oct 29, 2026, 5:41 PM UTC · desktop · paid social · Squall 2.5L Rain Shell · 17 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 249sSorted: ratingRe-sorted the catalogNo clear doubt 52%
  3. 353sAdded to cart · Squall 2.5LAdded to cartNo clear doubt 52%
  4. 41m 01sViewed cartViewed cart (saw shipping cost)Value 37%
  5. 51m 29sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 64%
  6. 61m 41sBrowsed catalogBrowsed the catalogValue 71%
  7. 71m 53sOpened reviews · Squall 2.5LOpened reviewsValue 76%
  8. 82m 08sReviews filtered: valueFiltered reviews by valueValue 98%
  9. 92m 39sViewed Squall ProViewed a product page · Switched to a similar productValue 99%
  10. 102m 56sAdded to cart · Squall ProAdded to cartValue 99%
  11. 113m 07sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 123m 32sRemoved from cart · Squall ProRemoved from cartValue >99%
  13. 133m 51sBrowsed catalogBrowsed the catalogValue >99%
  14. 144m 19sExpanded shipping · Squall ProExpanded shipping infoValue >99%
  15. 154m 37sBrowsed catalogBrowsed the catalogValue >99%
  16. 165m 01sSorted: price ascSorted by lowest priceValue >99%
  17. 5m 21sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×31.4×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.