Synthetic data
All sessions

s-3116

Simulated shopper

Oct 22, 2026, 5:15 PM UTC · desktop · search ads · Emberline 20°F Down Bag · 18 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 56%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 252sOpened reviews · Emberline 20°FOpened reviewsSuitability 37%
  3. 31m 28sOpened reviews · Emberline 20°FOpened reviewsSuitability 47%
  4. 42m 04sImage 1 · Emberline 20°FViewed a product imageSuitability 55%
  5. 52m 07sExpanded materials · Emberline 20°FExpanded materialsSuitability 53%
  6. 62m 20sOpened reviews · Emberline 20°FOpened reviewsSuitability 54%
  7. 72m 23sDelivery check · ZIP 95797Checked delivery date by ZIPDurability 45%
  8. 82m 56sImage 2 · Emberline 20°FViewed a product imageSuitability 48%
  9. 93m 34sOpened reviews · Emberline 20°FOpened reviewsSuitability 50%
  10. 103m 42sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 98%
  11. 114m 21sOpened reviews · Emberline 20°FOpened reviewsSuitability 98%
  12. 124m 57sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  13. 135m 37sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  14. 146m 13sExpanded materials · Emberline 20°FExpanded materialsSuitability >99%
  15. 156m 17sAdded to cart · Emberline 20°FAdded to cartSuitability >99%
  16. 166m 40sViewed cartViewed cart (saw shipping cost)Suitability >99%
  17. 176m 45sCheckout startedStarted checkoutSuitability >99%
  18. 6m 57sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Opened reviews ×51.7×
  • Expanded technical specs6.9×
  • Expanded materials ×21.5×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.