Synthetic data
All sessions

s-3117

Simulated shopper

Oct 28, 2026, 12:25 PM UTC · mobile · email · Cairn Mid Waterproof Boot · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 01sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 19sOpened reviews · Cairn MidOpened reviewsFit 32%
  4. 41m 44sOpened reviews · Cairn MidOpened reviewsFit 41%
  5. 52m 11sReviews filtered: durabilityFiltered reviews by durabilityDurability 95%
  6. 62m 26sImage 1 · Cairn MidViewed a product imageDurability 93%
  7. 72m 36sOpened reviews · Cairn MidOpened reviewsDurability 95%
  8. 83m 05sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  9. 93m 25sExpanded materials · Cairn MidExpanded materialsDurability >99%
  10. 103m 43sOpened reviews · Cairn MidOpened reviewsDurability >99%
  11. 114m 07sExpanded materials · Cairn MidExpanded materialsDurability >99%
  12. 124m 30sExpanded warranty · Cairn MidExpanded warrantyDurability >99%
  13. 4m 39sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded materials ×26.6×
  • Expanded warranty15.6×
  • Opened reviews ×41.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.