Synthetic data
All sessions

s-3118

Simulated shopper

Oct 20, 2026, 11:27 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 246sSorted: featuredRe-sorted the catalogNo clear doubt 52%
  3. 31m 02sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 71%
  4. 41m 21sSearch “fuel canister compatible”Searched for a use-case or specSuitability 75%
  5. 51m 59sExpanded specs · Squall 2.5LExpanded technical specs→ the store shows Built-For Answer hereSuitability 93%
  6. 62m 36sOpened reviews · Squall 2.5LOpened reviewsSuitability 98%
  7. 72m 41sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  8. 83m 17sViewed Squall ProViewed a product page · Switched to a similar productSuitability 97%
  9. 93m 39sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  10. 4m 04sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×217.5×
  • Expanded technical specs ×26.9×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.