Synthetic data
All sessions

s-3119

Simulated shopper

Oct 25, 2026, 1:57 PM UTC · mobile · search ads · Squall 2.5L Rain Shell · 18 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 226sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 329sSize M · Squall 2.5LSelected a sizeNo clear doubt 46%
  4. 41m 08sAdded to cart · Squall 2.5LAdded to cartNo clear doubt 46%
  5. 51m 31sViewed cartViewed cart (saw shipping cost)Value 30%
  6. 61m 36sOpened reviews · Squall 2.5LOpened reviewsFit 36%
  7. 72m 10sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 90%
  8. 82m 31sBrowsed catalogBrowsed the catalogValue 93%
  9. 92m 36sSorted: price ascSorted by lowest priceValue 99%
  10. 102m 45sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 113m 06sPromo field focusedClicked into the promo-code fieldValue >99%
  12. 123m 38sAdded to cart · Squall 2.5LAdded to cartValue >99%
  13. 134m 02sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 144m 11sRemoved from cart · Squall 2.5LRemoved from cartValue >99%
  15. 154m 48sAdded to cart · Squall 2.5LAdded to cartValue >99%
  16. 164m 53sViewed cartViewed cart (saw shipping cost)Value >99%
  17. 175m 06sPromo field focusedClicked into the promo-code fieldValue >99%
  18. 5m 15sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Viewed cart (saw shipping cost) ×44.1×
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.