Synthetic data
All sessions

s-3122

Simulated shopper

Oct 31, 2026, 3:45 PM UTC · mobile · paid social · Talus Trail Runner · 13 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Talus TrailViewed a product pageChoice 23%
  2. 239sBrowsed catalogBrowsed the catalogNo clear doubt 32%
  3. 359sExpanded warranty · Talus TrailExpanded warrantyDurability 53%
  4. 41m 30sExpanded materials · Talus TrailExpanded materials→ the store shows Durability Proof hereDurability 83%
  5. 52m 00sExpanded materials · Talus TrailExpanded materialsDurability 95%
  6. 62m 32sExpanded warranty · Talus TrailExpanded warrantyDurability 99%
  7. 72m 36sOpened reviews · Talus TrailOpened reviewsDurability >99%
  8. 82m 47sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 93m 15sOpened reviews · Talus TrailOpened reviewsDurability >99%
  10. 103m 20sImage 1 · Talus TrailViewed a product imageDurability >99%
  11. 113m 52sOpened reviews · Talus TrailOpened reviewsDurability >99%
  12. 124m 14sAdded to cart · Talus TrailAdded to cartDurability >99%
  13. 4m 38sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Filtered reviews by durability95.7×
  • Expanded materials ×26.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.