Synthetic data
All sessions

s-3123

Simulated shopper

Oct 30, 2026, 6:43 PM UTC · desktop · organic · Cairn Mid Waterproof Boot · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Talus TrailViewed a product pageChoice 23%
  2. 247sExpanded shipping · Talus TrailExpanded shipping infoDelivery 53%
  3. 31m 06sImage 1 · Talus TrailViewed a product imageNo clear doubt 39%
  4. 41m 34sViewed Cairn MidViewed a product page · Switched to a similar productChoice 47%
  5. 51m 54sExpanded specs · Cairn MidExpanded technical specsChoice 46%
  6. 61m 58sImage 2 · Cairn MidViewed a product imageNo clear doubt 61%
  7. 72m 34sImage 3 · Cairn MidViewed a product imageNo clear doubt 83%
  8. 82m 58sDelivery check · ZIP 50160Checked delivery date by ZIPNo clear doubt 86%
  9. 93m 24sBrowsed catalogBrowsed the catalogNo clear doubt 93%
  10. 3m 45sLeft the store

Final guess

No clear doubt93%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
5%
Choice
1%
No clear doubt
93%
Why no clear doubthow much likelier
  • Viewed a product image ×32.3×
  • Viewed a product page ×21.7×
  • Browsed the catalog2.3×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.