Synthetic data
All sessions

s-3124

Simulated shopper

Nov 2, 2026, 6:59 AM UTC · mobile · search ads · Ridgeback 48L Pack · 18 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 233sViewed Squall ProViewed a product pageValue 34%
  3. 31m 09sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Value Breakdown hereValue 97%
  4. 41m 49sOpened reviews · Squall ProOpened reviewsValue 96%
  5. 52m 11sReviews filtered: valueFiltered reviews by valueValue >99%
  6. 62m 27sSize XXL · Squall ProSelected a sizeValue >99%
  7. 72m 44sSearch “discount code”Searched for deals / priceValue >99%
  8. 83m 12sSearch “discount code”Searched for deals / priceValue >99%
  9. 93m 34sViewed Squall 2.5LViewed a product page · Switched to a similar productValue >99%
  10. 104m 01sViewed Ridgeback 48LViewed a product pageValue >99%
  11. 114m 12sImage 1 · Ridgeback 48LViewed a product imageValue >99%
  12. 124m 20sAdded to cart · Ridgeback 48LAdded to cartValue >99%
  13. 134m 44sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 145m 03sPromo field focusedClicked into the promo-code fieldValue >99%
  15. 155m 21sOpened reviews · Ridgeback 48LOpened reviewsValue >99%
  16. 165m 35sReviews filtered: valueFiltered reviews by valueValue >99%
  17. 176m 13sBrowsed catalogBrowsed the catalogValue >99%
  18. 6m 24sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×330.7×
  • Filtered reviews by value ×218.9×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.