Synthetic data
All sessions

s-3125

Simulated shopper

Oct 30, 2026, 12:25 AM UTC · desktop · paid social · Driftwood 2P Tent · 8 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 220sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 346sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 70%
  4. 456sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 70%
  5. 51m 20sViewed cartViewed cart (saw shipping cost)Delivery 39%
  6. 61m 32sViewed cartViewed cart (saw shipping cost)Delivery 50%
  7. 72m 05sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 93%
  8. 2m 31sLeft the store

Final guess

Value93%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
93%
Delivery
7%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.