Synthetic data
All sessions

s-3126

Simulated shopper

Oct 26, 2026, 7:02 PM UTC · desktop · organic · Cairn Mid Waterproof Boot · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Cairn MidViewed a product pageFit 27%
  2. 254sSearch “tent”Searched the catalogNo clear doubt 39%
  3. 31m 15sImage 1 · Cairn MidViewed a product imageNo clear doubt 59%
  4. 41m 39sViewed Talus TrailViewed a product pageNo clear doubt 71%
  5. 51m 46sOpened reviews · Talus TrailOpened reviewsNo clear doubt 46%
  6. 2m 10sLeft the store

Final guess

No clear doubt46%
Fit
28%
Suitability
7%
Durability
7%
Value
2%
Delivery
4%
Choice
6%
No clear doubt
46%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Searched the catalog2.9×
  • Viewed a product image2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
No clear doubt
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.