Synthetic data
All sessions

s-3127

Simulated shopper

Oct 23, 2026, 11:12 AM UTC · desktop · paid social · Squall 2.5L Rain Shell · 17 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 247sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 22sExpanded materials · Squall 2.5LExpanded materialsNo clear doubt 48%
  4. 41m 48sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  5. 52m 09sCompare + Lumen 400Added a product to compareChoice 48%
  6. 62m 24sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 98%
  7. 72m 44sOpened comparisonOpened the comparisonChoice >99%
  8. 82m 57sImage 1 · Lumen 400Viewed a product imageChoice >99%
  9. 93m 25sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlierChoice >99%
  10. 103m 48sBrowsed catalogBrowsed the catalogChoice >99%
  11. 114m 03sSorted: price ascSorted by lowest priceChoice >99%
  12. 124m 42sViewed Talus TrailViewed a product pageChoice >99%
  13. 135m 12sViewed Cairn LowViewed a product page · Switched to a similar productChoice >99%
  14. 145m 26sCompare + Cairn LowAdded a product to compareChoice >99%
  15. 155m 40sCompare + Talus TrailAdded a product to compareChoice >99%
  16. 165m 45sAdded to cart · Squall 2.5LAdded to cartChoice >99%
  17. 5m 53sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Added a product to compare ×311.5×
  • Returned to a product viewed earlier22.8×
  • Switched to a similar product8.6×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.