Synthetic data
All sessions

s-3128

Simulated shopper

Nov 2, 2026, 11:20 AM UTC · desktop · email · Cairn Mid Waterproof Boot · 14 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sViewed Cairn MidViewed a product pageFit 27%
  2. 219sSize 9 · Cairn MidSelected a sizeFit 81%
  3. 324sImage 1 · Cairn MidViewed a product imageFit 79%
  4. 454sImage 2 · Cairn MidViewed a product imageFit 72%
  5. 51m 12sExpanded returns · Cairn MidExpanded returns policyFit 85%
  6. 61m 33sViewed Talus TrailViewed a product pageFit 76%
  7. 71m 54sSize 11 · Talus TrailSelected a size→ the store shows Fit Confidence hereFit 96%
  8. 82m 03sImage 3 · Talus TrailViewed a product imageFit 93%
  9. 92m 11sImage 4 · Talus TrailViewed a product imageFit 88%
  10. 102m 42sExpanded returns · Talus TrailExpanded returns policyFit 94%
  11. 112m 59sAdded to cart · Cairn MidAdded to cartFit 94%
  12. 123m 24sViewed cartViewed cart (saw shipping cost)Fit 97%
  13. 133m 38sCheckout startedStarted checkoutFit 97%
  14. 3m 47sPurchased

Final guess

Fit97%
Fit
97%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
3%
Why fithow much likelier
  • Selected a size ×212.4×
  • Expanded returns policy ×22.3×
  • Viewed a product image ×41.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.