Synthetic data
All sessions

s-3131

Simulated shopper

Oct 20, 2026, 12:06 AM UTC · mobile · paid social · Squall Pro 3L Shell · 12 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Talus TrailViewed a product pageChoice 23%
  2. 21m 07sBrowsed catalogBrowsed the catalogNo clear doubt 32%
  3. 31m 23sOpened reviews · Talus TrailOpened reviewsSuitability 28%
  4. 41m 26sViewed Squall ProViewed a product pageNo clear doubt 23%
  5. 51m 51sExpanded specs · Squall ProExpanded technical specsSuitability 65%
  6. 62m 27sOpened reviews · Squall ProOpened reviewsSuitability 74%
  7. 72m 37sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  8. 82m 56sOpened reviews · Squall ProOpened reviewsSuitability >99%
  9. 93m 23sAdded to cart · Squall ProAdded to cartSuitability >99%
  10. 103m 30sViewed cartViewed cart (saw shipping cost)Suitability 99%
  11. 113m 41sCheckout startedStarted checkoutSuitability 99%
  12. 4m 03sPurchased

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.