Synthetic data
All sessions

s-3133

Simulated shopper

Oct 26, 2026, 12:12 AM UTC · mobile · organic · Talus Trail Runner · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 21m 02sViewed Cairn LowViewed a product pageNo clear doubt 41%
  3. 31m 28sBrowsed catalogBrowsed the catalogNo clear doubt 63%
  4. 42m 08sViewed Talus TrailViewed a product page · Switched to a similar productChoice 47%
  5. 52m 20sCompare + Talus TrailAdded a product to compare→ the store shows Decision Helper hereChoice 94%
  6. 62m 25sCompare + Cairn LowAdded a product to compareChoice 99%
  7. 72m 47sCompare + Talus TrailAdded a product to compareChoice >99%
  8. 83m 19sCompare + Cairn LowAdded a product to compareChoice >99%
  9. 93m 32sImage 1 · Talus TrailViewed a product imageChoice >99%
  10. 103m 36sOpened reviews · Talus TrailOpened reviewsChoice >99%
  11. 3m 41sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.