Synthetic data
All sessions

s-3135

Simulated shopper

Oct 20, 2026, 11:36 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Cairn MidViewed a product pageFit 27%
  2. 247sExpanded returns · Cairn MidExpanded returns policyFit 47%
  3. 31m 06sExpanded specs · Cairn MidExpanded technical specsNo clear doubt 31%
  4. 41m 15sOpened reviews · Cairn MidOpened reviewsFit 41%
  5. 51m 30sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 89%
  6. 61m 36sImage 1 · Cairn MidViewed a product imageDurability 86%
  7. 2m 05sLeft the store

Final guess

Durability86%
Fit
7%
Suitability
4%
Durability
86%
Value
<1%
Delivery
1%
Choice
1%
No clear doubt
1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Opened reviews1.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.