Synthetic data
All sessions

s-3136

Simulated shopper

Oct 21, 2026, 5:43 PM UTC · mobile · paid social · Squall Pro 3L Shell · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 254sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 31sExpanded specs · Squall 2.5LExpanded technical specsSuitability 41%
  4. 41m 36sViewed Squall ProViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 64%
  5. 52m 12sImage 1 · Squall ProViewed a product imageChoice 49%
  6. 62m 36sViewed Driftwood 2PViewed a product pageChoice 47%
  7. 73m 12sCompare + Driftwood 2PAdded a product to compareChoice 97%
  8. 83m 22sExpanded specs · Driftwood 2PExpanded technical specsChoice 64%
  9. 93m 48sExpanded returns · Driftwood 2PExpanded returns policyChoice 54%
  10. 103m 57sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 114m 10sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  12. 124m 20sExpanded warranty · Squall ProExpanded warrantyChoice >99%
  13. 4m 43sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier ×222.8×
  • Added a product to compare11.5×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.