Synthetic data
All sessions

s-3137

Simulated shopper

Oct 22, 2026, 5:18 AM UTC · desktop · email · Squall Pro 3L Shell · 11 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 248sViewed Squall ProViewed a product pageValue 34%
  3. 358sOpened reviews · Squall ProOpened reviewsValue 41%
  4. 41m 20sReviews filtered: fitFiltered reviews by fitFit 74%
  5. 51m 44sSorted: ratingRe-sorted the catalogFit 75%
  6. 62m 18sAdded to cart · Squall ProAdded to cartFit 75%
  7. 72m 24sViewed cartViewed cart (saw shipping cost)Fit 49%
  8. 82m 28sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 95%
  9. 93m 00sOpened reviews · Squall ProOpened reviewsValue 94%
  10. 103m 39sExpanded returns · Squall ProExpanded returns policyValue 68%
  11. 3m 56sLeft the store

Final guess

Value68%
Fit
14%
Suitability
<1%
Durability
2%
Value
68%
Delivery
16%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.