Synthetic data
All sessions

s-3138

Simulated shopper

Oct 23, 2026, 9:55 PM UTC · mobile · organic · Ridgeback 38L Pack · 14 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 08sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 38sViewed Ridgeback 38LViewed a product pageNo clear doubt 49%
  4. 42m 08sExpanded specs · Ridgeback 38LExpanded technical specsNo clear doubt 53%
  5. 52m 32sExpanded specs · Ridgeback 38LExpanded technical specsSuitability 55%
  6. 62m 38sExpanded specs · Ridgeback 38LExpanded technical specs→ the store shows Built-For Answer hereSuitability 83%
  7. 73m 14sOpened reviews · Ridgeback 38LOpened reviewsSuitability 95%
  8. 83m 50sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 93m 54sImage 1 · Ridgeback 38LViewed a product imageSuitability >99%
  10. 104m 22sExpanded specs · Ridgeback 38LExpanded technical specsSuitability >99%
  11. 114m 56sImage 2 · Ridgeback 38LViewed a product imageSuitability >99%
  12. 125m 17sExpanded specs · Ridgeback 38LExpanded technical specsSuitability >99%
  13. 135m 37sAdded to cart · Ridgeback 38LAdded to cartSuitability >99%
  14. 5m 45sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×56.9×
  • Filtered reviews by performance73.8×
  • Opened reviews1.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.