Synthetic data
All sessions

s-3139

Simulated shopper

Oct 22, 2026, 3:17 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Cairn LowViewed a product pageChoice 31%
  2. 235sExpanded materials · Cairn LowExpanded materialsDurability 34%
  3. 31m 05sExpanded returns · Cairn LowExpanded returns policyDurability 41%
  4. 41m 24sExpanded specs · Cairn LowExpanded technical specsNo clear doubt 40%
  5. 51m 59sExpanded specs · Cairn LowExpanded technical specs→ the store shows Built-For Answer hereSuitability 61%
  6. 62m 38sBrowsed catalogBrowsed the catalogNo clear doubt 52%
  7. 73m 07sSorted: price ascSorted by lowest priceNo clear doubt 83%
  8. 83m 45sBrowsed catalogBrowsed the catalogNo clear doubt 92%
  9. 4m 13sLeft the store

Final guess

No clear doubt92%
Fit
<1%
Suitability
6%
Durability
1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
92%
Why no clear doubthow much likelier
  • Browsed the catalog ×22.3×
  • Viewed a product page1.7×
  • Sorted by lowest price1.1×
  • Expanded technical specs ×21.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.