Synthetic data
All sessions

s-3140

Simulated shopper

Oct 26, 2026, 6:33 AM UTC · mobile · search ads · Driftwood 2P Tent · 10 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 245sAdded to cart · Driftwood 2PAdded to cartDelivery 30%
  3. 31m 20sViewed cartViewed cart (saw shipping cost)Delivery 50%
  4. 41m 41sExpanded shipping · Driftwood 2PExpanded shipping info→ the store shows Delivery Promise hereDelivery 94%
  5. 52m 18sDelivery check · ZIP 61244Checked delivery date by ZIPDelivery >99%
  6. 62m 44sDelivery check · ZIP 53863Checked delivery date by ZIPDelivery >99%
  7. 72m 49sViewed cartViewed cart (saw shipping cost)Delivery >99%
  8. 83m 18sDelivery check · ZIP 10777Checked delivery date by ZIPDelivery >99%
  9. 93m 31sDelivery check · ZIP 77832Checked delivery date by ZIPDelivery >99%
  10. 3m 52sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×421.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.