Synthetic data
All sessions

s-3141

Simulated shopper

Oct 23, 2026, 9:10 AM UTC · desktop · organic · Merino 200 Base Layer Crew · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 29sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 340sExpanded specs · Merino 200Expanded technical specsNo clear doubt 53%
  4. 447sOpened reviews · Merino 200Opened reviewsSuitability 47%
  5. 51m 00sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 98%
  6. 61m 18sExpanded materials · Merino 200Expanded materialsSuitability 98%
  7. 71m 30sBrowsed catalogBrowsed the catalogSuitability 98%
  8. 82m 03sExpanded specs · Merino 200Expanded technical specsSuitability >99%
  9. 92m 33sCompare + Merino 200Added a product to compareSuitability >99%
  10. 102m 44sExpanded specs · Merino 200Expanded technical specsSuitability >99%
  11. 113m 06sOpened reviews · Merino 200Opened reviewsSuitability >99%
  12. 123m 27sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  13. 133m 31sOpened reviews · Merino 200Opened reviewsSuitability >99%
  14. 144m 09sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  15. 154m 21sImage 1 · Merino 200Viewed a product imageSuitability >99%
  16. 4m 37sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Expanded technical specs ×36.9×
  • Opened reviews ×31.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.