Synthetic data
All sessions

s-3143

Simulated shopper

Oct 29, 2026, 3:39 AM UTC · mobile · search ads · Merino 200 Base Layer Crew · 9 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Merino 200Viewed a product pageFit 22%
  2. 228sAdded to cart · Merino 200Added to cartFit 22%
  3. 331sViewed cartViewed cart (saw shipping cost)Value 47%
  4. 41m 01sExpanded shipping · Merino 200Expanded shipping info→ the store shows Delivery Promise hereDelivery 79%
  5. 51m 25sDelivery check · ZIP 85663Checked delivery date by ZIPDelivery 99%
  6. 61m 31sExpanded warranty · Merino 200Expanded warrantyDelivery 95%
  7. 71m 46sDelivery check · ZIP 99048Checked delivery date by ZIPDelivery >99%
  8. 82m 25sExpanded returns · Merino 200Expanded returns policyDelivery >99%
  9. 2m 30sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.