Synthetic data
All sessions

s-3145

Simulated shopper

Oct 24, 2026, 1:23 AM UTC · desktop · organic · Driftwood 2P Tent · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 234sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 346sSearch “merino”Searched the catalogNo clear doubt 73%
  4. 455sViewed Kettle TiViewed a product pageNo clear doubt 83%
  5. 51m 10sViewed Driftwood 2PViewed a product page · Returned to a product viewed earlierNo clear doubt 76%
  6. 61m 32sViewed Merino 200Viewed a product pageNo clear doubt 80%
  7. 72m 03sViewed Squall 2.5LViewed a product pageNo clear doubt 83%
  8. 2m 28sLeft the store

Final guess

No clear doubt83%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
15%
No clear doubt
83%
Why no clear doubthow much likelier
  • Viewed a product page ×51.7×
  • Searched the catalog ×22.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.