Synthetic data
All sessions

s-3148

Simulated shopper

Nov 1, 2026, 1:55 PM UTC · desktop · organic · Lumen 400 Headlamp · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Cairn MidViewed a product pageFit 27%
  2. 225sViewed Talus TrailViewed a product pageNo clear doubt 26%
  3. 343sViewed Cairn LowViewed a product page · Switched to a similar productChoice 78%
  4. 41m 12sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice >99%
  5. 51m 29sViewed Lumen 400Viewed a product pageChoice >99%
  6. 61m 59sCompare + Lumen 400Added a product to compareChoice >99%
  7. 72m 11sImage 1 · Lumen 400Viewed a product imageChoice >99%
  8. 82m 45sImage 2 · Lumen 400Viewed a product imageChoice >99%
  9. 92m 48sExpanded specs · Lumen 400Expanded technical specsChoice >99%
  10. 103m 12sCompare + Lumen 400Added a product to compareChoice >99%
  11. 113m 21sCompare + Lumen 400Added a product to compareChoice >99%
  12. 123m 30sOpened comparisonOpened the comparisonChoice >99%
  13. 4m 00sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×311.5×
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.