Synthetic data
All sessions

s-3150

Simulated shopper

Nov 2, 2026, 9:26 PM UTC · desktop · organic · Emberline 20°F Down Bag · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 244sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 356sSearch “waterproof jacket”Searched for a use-case or specSuitability 73%
  4. 41m 01sSearch “warranty”Searched for durability / warranty→ the store shows Built-For Answer hereSuitability 64%
  5. 51m 24sImage 1 · Emberline 20°FViewed a product imageSuitability 65%
  6. 61m 31sImage 2 · Emberline 20°FViewed a product imageSuitability 62%
  7. 71m 51sExpanded returns · Emberline 20°FExpanded returns policyNo clear doubt 46%
  8. 82m 23sExpanded warranty · Emberline 20°FExpanded warrantyDurability 70%
  9. 92m 41sOpened reviews · Emberline 20°FOpened reviewsDurability 87%
  10. 103m 08sReviews filtered: fitFiltered reviews by fitDurability 94%
  11. 113m 25sViewed Cairn LowViewed a product pageDurability 93%
  12. 123m 55sExpanded specs · Cairn LowExpanded technical specsDurability 61%
  13. 134m 25sSearch “waterproof jacket”Searched for a use-case or specSuitability 93%
  14. 145m 03sExpanded specs · Cairn LowExpanded technical specsSuitability 99%
  15. 5m 07sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×217.5×
  • Expanded technical specs ×26.9×
  • Opened reviews1.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.