Synthetic data
All sessions

s-3151

Simulated shopper

Nov 2, 2026, 2:50 PM UTC · mobile · organic · Emberline 20°F Down Bag · 19 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 54%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 238sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 38%
  3. 31m 07sViewed Emberline 20°FViewed a product pageNo clear doubt 49%
  4. 41m 26sAdded to cart · Emberline 20°FAdded to cartNo clear doubt 49%
  5. 52m 00sViewed cartViewed cart (saw shipping cost)Value 31%
  6. 62m 13sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 95%
  7. 72m 39sSearch “fuel canister compatible”Searched for a use-case or specValue 98%
  8. 82m 56sCompare + Emberline 20°FAdded a product to compareValue 97%
  9. 93m 00sBrowsed catalogBrowsed the catalogValue 98%
  10. 103m 33sSorted: price ascSorted by lowest priceValue >99%
  11. 113m 59sExpanded specs · Emberline 20°FExpanded technical specsValue 99%
  12. 124m 38sSearch “fuel canister compatible”Searched for a use-case or specValue 96%
  13. 134m 46sAdded to cart · Emberline 20°FAdded to cartValue 96%
  14. 145m 26sViewed cartViewed cart (saw shipping cost)Value 99%
  15. 155m 43sRemoved from cart · Emberline 20°FRemoved from cartValue >99%
  16. 165m 58sAdded to cart · Emberline 20°FAdded to cartValue >99%
  17. 176m 04sViewed cartViewed cart (saw shipping cost)Value >99%
  18. 186m 13sCheckout startedStarted checkoutValue >99%
  19. 6m 32sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Sorted by lowest price8.4×
  • Searched for a use-case or spec ×21.2×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.