Synthetic data
All sessions

s-3152

Simulated shopper

Oct 31, 2026, 9:50 AM UTC · desktop · paid social · Squall Pro 3L Shell · 11 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Squall ProViewed a product pageChoice 29%
  2. 254sExpanded returns · Squall ProExpanded returns policyDelivery 24%
  3. 31m 14sAdded to cart · Squall ProAdded to cartDelivery 24%
  4. 41m 18sViewed cartViewed cart (saw shipping cost)Delivery 49%
  5. 51m 31sBrowsed catalogBrowsed the catalogDelivery 45%
  6. 61m 56sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 79%
  7. 72m 11sBrowsed catalogBrowsed the catalogValue 81%
  8. 82m 37sSorted: price ascSorted by lowest priceValue 96%
  9. 93m 16sDelivery check · ZIP 70562Checked delivery date by ZIPValue 59%
  10. 103m 46sExpanded shipping · Squall ProExpanded shipping infoDelivery 91%
  11. 3m 52sLeft the store

Final guess

Delivery91%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
7%
Delivery
91%
Choice
<1%
No clear doubt
3%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.