Synthetic data
All sessions

s-3153

Simulated shopper

Oct 25, 2026, 4:11 AM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 4 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 9%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 229sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 354sViewed Squall ProViewed a product pageNo clear doubt 47%
  4. 1m 00sLeft the store

Final guess

No clear doubt47%
Fit
14%
Suitability
3%
Durability
4%
Value
10%
Delivery
7%
Choice
15%
No clear doubt
47%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.