Synthetic data
All sessions

s-3154

Simulated shopper

Oct 21, 2026, 11:45 AM UTC · mobile · paid social · Ridgeback 48L Pack · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 258sBrowsed catalogBrowsed the catalogNo clear doubt 34%
  3. 31m 05sSorted: price ascSorted by lowest priceValue 54%
  4. 41m 30sOpened reviews · Ridgeback 48LOpened reviewsValue 67%
  5. 51m 37sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 69%
  6. 62m 02sOpened reviews · Ridgeback 48LOpened reviewsSuitability 79%
  7. 72m 08sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  8. 82m 20sOpened reviews · Ridgeback 48LOpened reviewsSuitability >99%
  9. 92m 34sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 102m 49sSorted: ratingRe-sorted the catalogSuitability >99%
  11. 3m 15sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Opened reviews ×31.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.