Synthetic data
All sessions

s-3155

Simulated shopper

Oct 30, 2026, 2:39 AM UTC · desktop · organic · Emberline 20°F Down Bag · 12 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 21m 15sViewed Emberline 20°FViewed a product pageNo clear doubt 43%
  3. 31m 30sAdded to cart · Emberline 20°FAdded to cartNo clear doubt 43%
  4. 41m 53sViewed cartViewed cart (saw shipping cost)Delivery 33%
  5. 52m 15sViewed cartViewed cart (saw shipping cost)Value 53%
  6. 62m 32sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 95%
  7. 72m 58sBrowsed catalogBrowsed the catalogValue 97%
  8. 83m 17sSorted: price ascSorted by lowest priceValue >99%
  9. 93m 48sImage 1 · Emberline 20°FViewed a product imageValue 99%
  10. 104m 23sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  11. 114m 30sExpanded returns · Emberline 20°FExpanded returns policyValue >99%
  12. 4m 35sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.